Limelight
When DJ Limelight asked us to rebrand him, we took it as an opportunity to live vicariously. We created a new identity package that reflected his character and image: Current, hip, smooth, and iconic. Deserving of star status, we dropped the “DJ”, keeping it simple as just “Limelight”.
We developed a logo that could stand alone as a symbol along with business cards, letterhead, and a mailer. We also provided guidance for a web template choice, and generated ideas for social media.
Lifestyle Photography: Andrew Griswold